Business, Branding, Marketing & Social Media for Interior Designers
Are you dreaming about starting your own interior design business? Or perhaps you’re doing a few side-jobs in your free time hoping to start a design business full-time. Maybe you’ve just started your design business but need a bit of a boost to take it to the next level. Wherever you are in the process of starting your own design business, this Advanced Module is for you!
About The Authors
Starting Your Own Business
Business Plan
Executive Summary
Your Business Overview
Business Environment And Competition
Sales And Marketing
Financial Plan
Setting Up Your Business
Business Structure
Business And Domain Names
Branding
Developing An Aesthetic
Branding My Business - Where Do I Begin?
Planning Your Website
Home Page
About Page
Portfolio Page
Services Page
Press Page
Contact Page
Shop
Blog
Content Creation For Your Website & Blog
Writing - Message, Style, Grammar And Tone
Formatting
#Idistudent Website Examples
Social Media
Your Personal Brand
Creating Your Overall ‘Look’
Choosing The Right Platforms
Tumblr
Snapchat
Youtube
Houzz
Integrating Social Media On Your Website
Social Media Marketing
The Importance Of Scheduling & Planning
Monitoring And Momentum
Brainstorming And Streamlining
Engage Your Audience
Collaborating With Other Brands
Media Kit
Traditional Marketing
Why Should I Use Different Types Of Marketing?
What Are The Different Types Of Marketing?
Advertising And Direct Mail
Events
Business Cards
Cross Promotion And Referrals
Increasing Visibility
Keywords
Page Titles
Metadata
Links
E-Marketing
What Is E-Marketing?
Money Matters And Financial Health
How Much Will I Charge?
Will I Need An Office, Staff, And What Equipment?
Financial Health - How Do I Know If My Business Is A Success?
Plant Styling & Landscape Design
Learn how plants enrich spaces and get creative with greenery in this Advanced Module in Plant Styling & Landscape Design!
You will be taught how to create lush sanctuaries and reconnect with nature, curate design-savvy botanical solutions that inspires and invigorates, learn how to style with plants and create useful, practical outdoor spaces for relaxing, entertaining, playing and working.
Introduction
Interior Plant Styling
What Is Plant Styling?
Things To Consider
Plant Accessories
Things To Consider
Reasons To Decorate With Plants
Creating A Look
Applying The Design Principles And Elements
Balance
Line
Shape
Colour
Texture
Plant Stylists & Enthusiasts To Follow
Landscape Design
The Role Of A Landscaper
Hard Landscaping Vs Soft Landscaping
Hard Landscaping
Soft Landscaping
Outdoor Spaces
Build A Native Plant Garden
Save Space For Outdoor Entertaining
Creating An Inviting Outdoor Space
Add Structure
Outdoor Lighting
Spruce The Outdoor Space With Colours
Set Down Some Pavers
Add A Container Garden
Introduce Rock Gardens
Design Considerations For Small Spaces
Garden Styles
Contemporary Gardens
Traditional Gardens
Cottage Gardens
Formal Gardens
Mediterranean Gardens
Minimalist Gardens
Japanese Gardens
Wildlife Gardens
Tropical Gardens
Community Gardens
Organic Gardens
Vertical Gardens
Garden Maintenance
Tools
Correct Watering
Examine The Soil
Climate
Spatial Planning For Landscape Design
Home Staging & Property Styling
Get ahead of your competition and offer another element to your Interior Design services!
In this comprehensive module, you will learn how to design & re-invent any property to allure the right target market and succeed in settling for a premium property price.
Introduction to Home Staging & Property Styling
A Brief History of Style
Styling a Home for Sale
Styling to Sell a Home on a Budget
Results
14 Reasons Why and How Home Staging Works
Staging Areas of the Home
The Services of a Home Stylist
Top 10 Tips for Home Staging
Self-Promotion
The One Day Stylist
Photography
Lighting
Useful Global Resources
Stylist Sourcebook
Kitchen & Bathroom Design
Get access to all of the insider secrets and expert advice on how to design impeccable kitchens and bathrooms!
The Advanced Module in Kitchen & Bathroom Design will explore the professional world of designing innovative, functional and phenomenal kitchens and bathrooms, giving you the edge on this competitive industry.
Introduction to Kitchen & Bathroom Design
Residential Kitchen Design
Kitchen Planning
Selecting Kitchen Units
Selecting Basic Units
Selecting Storage Options
Selecting Doors
Selecting Handles
Types of Kitchen Cabinet Door Finishes
Selecting Materials & Finishes for Cabinets
Selecting Countertop Materials
Selecting Splashback Materials
Selecting Flooring
Selecting a Kitchen Sink
Selecting Kitchen Taps
Selecting a Refrigerator
Selecting a Cooker
Selecting a Hood
Selecting a Dishwasher
Selecting Kitchen Lighting
Ergonomics
Designer Profile
Current Kitchen Trends
Kitchen Mood Boards
Introduction to Bathroom Design
Selecting a Bath
Selecting a Shower
Selecting a Bathroom Sink
Selecting Bathroom Taps
Selecting a Toilet
Selecting Flooring
Selecting Wall Coverings
Selecting Bathroom Lights
Current Bathroom Trends
Bathroom Mood Boards
Commercial Design
Are you searching for a new challenge? Then why not take your Interior Design skills to the next level & get into Commercial Design!
Stay one step ahead and learn everything about retail & hospitality to office & exhibition design, whilst gaining valuable knowledge on how to operate a sustainable design practice.
Introduction to Commercial Design
Office Design
Making Work a Pleasure
Example of a Modern Office
Hospitality Design
Restaurant Design
Designed For Service
Hotel Suite Design
Retail Design
Retail Therapy – Creating the Right Moves
Design for the Disabled (Universal Design for all)
Sustainable Design Practice
Guidelines for the Responsible Interior Designer
Exhibition Design
Trade Shows
International Trade Exhibitions
You as a Designer
Concept Development
AutoCAD for Interior Designers
Take your interior design skills to another level by learning AutoCAD - the industry leader for computer aided design.
In this easy to follow module, author Leigh Romanello will teach you all you need to know about AutoCAD.
From downloading the free student version, to designing beautiful, scaled floor plans...This Advanced Module has it all!
About the Author: Leigh Romanello
AutoCAD for Interior Designers
Downloading AutoCAD
Opening AutoCAD
AutoCAD User Interface
Drawing Commands
Modifying Commands
Moving Around the Drawing Window
Setting up the Drawing
Developing the Plan
Creating Professional Drawings
Using Advanced Commands
Drawing Different Types of Lines
Using AutoCAD for Measurements
Dimensioning the Plan
Printing and Plotting the Drawing
Shortcuts
Command Aliases
Setting Up Your Own Website
Our Advanced Module will teach you how to set up & maintain your own website to attract your ideal clients & display your work.
The author, Jason Marty, has years of experience in web & graphic design, working with a huge range of high profile clients. Jason has shared his expertise in an easy to follow step-by-step guide to getting you & your work seen online.
Introduction
About the Author: Jason Marty
Setting Up Your Own Website
Understanding Domain Names
What is a Domain Name?
Why Does a Domain Name Have to be Registered?
How Does a Domain Name Work?
Understanding Hosting
Registering Your Domain Name & Buying Hosting
Scenario 1: You Require a Domain Name & Hosting
Scenario 2: You Have a Domain Name & Require Hosting
Scenario 3: You Already Have a Domain Name & Hosting
Domain Name Delegation
Installing WordPress
Download WordPress
Uploading WordPress to Your Server via FTP
Setting up the Database
Completing the WordPress Installation
Building Your Website - Part A
Plan Your Website
Prepare Your Content
Build Your Website
Building Your Website - Part A Check
Building Your Website - Part B
Prepare Your Content
Build Your Website
Building Your Website - Part B Check
WordPress Admin Reference
The WordPress Admin Area
Admin Toolbar
Posts & Pages
Post & Page Content Areas
Media
Appearance
Plugins
Users
Tools
Settings